PrativaniCreate WhatsApp templates and get them approved
Write a WhatsApp template, submit it to Meta, and use it once it's approved.
A template is a WhatsApp message that Meta approves in advance. You need one to message a customer first, or more than 24 hours after their last message, and for WhatsApp campaigns.
Before you start
- WhatsApp is connected. Templates are submitted to the business of your Default sender number. See Connect WhatsApp.
Write the template
Section titled “Write the template”-
Go to Campaigns and open the WhatsApp Templates tab.
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Click New template.
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Fill in:
- Template name: lowercase letters, numbers and underscores, such as
order_shipped. Customers never see it. - Category: Marketing for offers and invitations, Utility for order updates and alerts, Authentication for one-time codes. Meta sets the price of each message by category.
- Language: the language the message is written in.
- Header type (optional): a short bold line, or an image, video or document from a public link.
- Body: the message. Click + Variable to add a numbered placeholder, such as
{{1}}, for details that change each time, like a name or order number. A variable can’t start or end the message, and two can’t sit side by side. - Sample values: an example for each variable. Meta uses them to review the template.
- Footer (optional): a short line in smaller text.
- Buttons (optional): up to three, each a reply, a link or a phone number.
The Live preview shows how the message will look.
- Template name: lowercase letters, numbers and underscores, such as
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Click Save draft.
You should see ”Template created.” and the template in the list, marked Draft.
Submit it to Meta
Section titled “Submit it to Meta”-
On the template’s row, open the menu and choose Edit.
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Click Submit for approval.
You should see ”Template submitted for approval.” and the template marked Pending.
Meta usually decides within one to two hours. The status changes by itself, and Prativani sends you a notification.
What happens next
Section titled “What happens next”- Approved: use it in a conversation or a campaign. See Send a WhatsApp template from a conversation.
- Rejected: Meta’s reason shows under the status. Choose Edit, fix what Meta asked for, and submit again.
An approved template can’t be changed. To change one, choose Duplicate on its row, edit the copy and submit it.
A template under review can’t be edited or deleted until Meta decides.
Common problems
Section titled “Common problems””Connect your WhatsApp Business account before submitting templates”
Templates are submitted through your connected WhatsApp business. Connect WhatsApp first, then submit again.
Meta rejected my template
Common reasons are a variable at the start or end of the message, missing sample values, or promotional wording in a Utility template. Read Meta’s reason under the status, fix it, and submit again.